Frasers Group has unveiled its brand new Everlast Gyms+ in Manchester’s iconic Trafford Palazzo, showcasing further progress against its commitment to innovating the UK’s fitness landscape. Spanning 28,000 sq. ft, this next-generation, performance-led gym serves as a flagship site within Everlast Gyms’portfolio and has been designed to meet the evolving needs of modern gym-goers and respond to the growing demand for a holistic, cross-functional fitness ecosystem.

This location will act as a central showcase for Everlast Gyms’ landmark partnership with Nike Strength which marks a new era in strength training for the brand. As Everlast Gyms’ official strength partner, Nike Strength equipment willbe integrated throughout the club, inspiring athletes of all levels to train with purpose, build resilience and elevate theirfitness. To bring the partnership to life, Sunday 8th March will see a jam-packed day of immersive activity for members including an integrated workout class, run club and HYROX training session.

one of our most comprehensive gym concepts to date

Dan Summerson, Managing Director of Everlast Gyms, commented: “Everlast Gyms+ Manchester TraffordPalazzo marks an exciting step forward for the brand as we continue to raise the bar across the industry of what a modern gym should offer. This opening showcases one of our most comprehensive gym concepts to date, featuring our strategic partnership with Nike Strength, and continues to highlight our commitment to setting a new benchmark for inclusive, high-quality fitness and wellbeing.”

Leandra Dwyer, Asset Manager at Peel Retail & Leisure said: “Everlast Gyms+ is a significant signing for Trafford Palazzo, further strengthening our health, wellbeing, and leisure offering. As a leading and accessible brand, Everlast Gyms+ perfectly complements the existing leisure amenities at Trafford Palazzo and across the wider TraffordCity region. This new addition reflects our continued commitment to creating a dynamic, experience‑led destination, working closely with our occupiers to deliver exciting new design concepts that encourage longer visits and support the evolving lifestyle needs of our guests.”